A Report on Kingfisher Airlines Essay

Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then, it has only been growing in terms of players and the number of aircrafts. At present, private airlines account for around 75% portion of the domestic aviation market. The 9th largest aviation market in the world is India. Taking the help of the statistics from the Ministry of Civil Aviation, approximately 29.8 million passengers traveled to/from India in 2008, showing a surge of 30% from 2007. The prediction stated that international passengers will touch 50 million by 2015. More opportunities in the aviation industry in India are likely to make way for about 69 foreign airlines from 49 countries. Growth of aviation industry in India The Indian Civil Aviation market grew at a CAGR of 18%, being valued round US$ 5.6 billion in 2008. Further statistics revealed that the air traffic in August 2009 was a double digit figure. The domestic airliners flew 3.67 million passengers in August 2009, as against 2.92 million in the corresponding period of 2007, up by 26%. The Centre for Asia Pacific Aviation (CAPA) has estimated that the domestic traffic will go up by 25% to 30% till 2010 along with a surge in the international traffic by 15%. There would be more than 100 million passengers by 2010. Then again by 2020, Indian airports will in all probability handle over 100 million passengers every year. The investment plans to the tune of US$ 9 billion has been made by the Aviation Ministry for modernizing the existing airports by 2010. In terms of domestic passengers’ volume, US have always been the leader with followers in the league like China, Japan and India. The number of domestic flights went up by 69% from 2005 to 2008, with the domestic aviation sector growing at 9-10%. Vision â€Å"The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.† Mission   Ã¢â‚¬Å"Kingfisher Airlines will have ‘Fly the Good Times’ approach and this will reflect in the experience we will offer to passengers Introduction Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011, Kingfisher Airlines had the second largest share in India’s domestic air travel market. However due to a severe financial crisis faced by the airline at the beginning of 2012, it has the lowest market share since April 2012.The airline has temporarily shut down its operations when on October 20, 2012 the DGCA suspended its flying license. This suspension had been due to failure to give an effective response to the show-cause notice issued by DGCA. However, The airline had locked out its employees for several days before this suspension. On 25 October 2012, the employees agreed to return to work. Strategic Management â€Å"Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.† (Lamb, 1984) The systematic analysis of the factors associated with customers and competitors(the external environment) and the organization itself(the internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. Sociological Today’s air traveler is like any other consumer looking for value for money. Disposable incomes are on the rise and the consumer is willing to spend more for quality and brands. Air travel is no more about transporting passengers. It is more about the flying experience. People like travelling in planes. ‘Kingfisher airlines’ has a very good social image. Being a five star airlines, customers want to travel with Kingfisher. Also, the brand charges a premium price that is why only upper Socio Economic Class people prefer Kingfisher airlines. The lifestyle of the people is improving. Luxury is becoming necessary. They are ready to pay more for luxury services. Kingfisher has a strong advantage here. So, we can conclude that sociological conditions are favouring Kingfisher airlines. Technological People are becoming more and more tech-savvy. Kingfisher does provide a TV at the back of the seat. That means every commuter has his own TV. Apart from that, Kingfisher also has facilities such as e-booking. Now, commuters can even book the tickets by mobiles. So, it can be stated that Kingfisher’s image and sales are driven by technology too. Economic Figures indicate that purchasing power of Indians is increasing. People look for more options now, even luxury goods. Bank Credit is easily available in case of travelling. Economic slowdown is one of the major factor which is affecting the sales of aviation industry. In INDIA there is a mixed economy so private organization easily perform their tasks within any given economic system of course, organization are influenced by a variety of economic features over which they have little independent control, such as inflation, interest rates and recession Another important input to the enterprise is the nature of government fiscal and policies. Ecological One important factor is that how natural factor affects the aviation industry as whole. The most important factor is the stability of the weather. The timings of the flight are highly affected by shifts in weather. Also, it can be noticed that a highly unstable weather is directly proportional to the added costs to the company. For example, if there is a delay in the flight, the company has to provide facility for accommodations of commuters. In India, weather is quite stable in most of the time during the year. Thus, aviation is a profitable business in India, if we consider ecological factor. Political The political environment is stable. In India, government changes after 5 years. Also, it is a democratic country. Kingfisher has an added advantage over here that the owner of Kingfisher, Vijay Mallya has very good political network. That means even political environment favours Kingfisher airlines. Legal Aviation fuel prices in India are regulated by government. So the competition for price becomes quite still. All the companies in the industry have to pay the same amount for fuel. Now companies can increase or decrease the prices depending on the services they provide. A premium service provider, of course, would charge the prices for its services. Ethical Indians are highly ethical people. They always make a trade off between what is right and what is wrong before they make any purchase decision. For example, if a company says that 50% of their contributions will go for the charity, then Indians are more likely to buy products or services of that company. Kingfisher airline gives value for the money. It is India’s only five star airline service provider. Hence, considered ethical. Porter’s 5 Forces for Kingfisher Airlines Threats from competitors: The level of threat from the domestic competitors is very high. Competitors like Jet Airways, Indian are some of the old well established players in the market which prove to be strong competitors for the emerging Kingfisher Airlines Threats from new entrants: The level of threat from new entrants is quite low such as Virgin Atlantic, Qantas. The major players in the Indian aviation industry form an obstacle to foreign airlines and moreover Indian flyers prefer to have an Indian experience on the flight. Threats of substitutes: The introduction of high speed trains, high tech buses and other means of transport has given more options to people to travel. Aviation in India is booming and with the entry of several new players in the market competition has stiffened. In such a scenario it is imperative for any airline to build its brand and have a focused marketing strategy in place Bargaining power of suppliers: The bargaining power of suppliers is medium. For example, Airbus and Boeing are the major aircraft manufacturers and there aren’t many aircraft manufacturers other than these two, this confines Kingfisher’s options therefore the bargaining power of Airbus or Boeing increases. In case of other suppliers such as caters the bargaining power of the suppliers is low therefore Kingfisher has many other options of caters to contract to. Bargaining power of customers: The bargaining power of the customers is low since kingfisher is designed to meet the total comfort and value for money; therefore customers aren’t reluctant to pay a little more sum to gain this experience. Competition Analysis Kingfisher’s only strong obstacle proves to be Jet Airways, since Jet has control on both ends of the market and secondly it has penetrated into the international market as well. Benchmarking against Jet Airways, Kingfisher Airlines has acquired Air Deccan which was one of the most profitable low cost airlines, hence kingfisher too has entered in the lower end of the market but bearing in mind that they haven’t changed the name â€Å"Deccan† to â€Å"Kingfisher Airlines† so that the brand doesn’t lower. Kingfisher is still testing the lower end of the market with Deccan. Kingfisher is also going to start non-stop flights to US so as to foray into the international market.

The Uses And Gratification Theory Education Essay

In the past, people around the universe used a assortment of different ways to pass on and maintain in touch with each other. However, the turning of cyberspace engineering has redefined the ways of human communicating and interaction. Modern communicating engineerings such as nomadic phone, instant messaging, electronic mail, societal web established the communicating web around the universe. Social Networking sites like Facebook, Twitter, Myspace and Blogspot has been the subject of treatment among the society ( Pasek, 2009 ) . In this context, Facebook can be briefly defined as a societal networking site that provide the users an on-line platform to make profiles, generate and portion information and content, and holding interaction with other contacts ( Boyd and Ellison, 2007 ) . Since the establishing of Facebook on 2004, it has attracted 1000000s of users and many of whom have integrated it into their day-to-day patterns ( Kazeniac, 2009 ) . Harmonizing to Facebook Statistics ( 2012 ) , there are over 955 million active users on Facebook that spend an norm more than 6 hours on the site comparison as there are merely 300 million active users in 2009. The rapid alteration of the Facebook has shown the increasing in development and popularity in the past few old ages. For case, Facebook has become a new phenomenon and tendency that taking extensively popularity from all coevalss of people ( Boyd & A ; Ellison, 2007 ) . Harmonizing to Rouis ( 2012 ) , the societal site like Facebook has become an dependence for many and it has brought important impact to their relationships, occupations, and normal day-to-day life. It allows the users to continuously maintain in touch with their household and friends with no geographically constrained every bit long as there is internet handiness. Facebook has finally brought greater societal integrating among people from assorted civilizations and backgrounds. Users can update and uninterrupted exchange the information as they interact with people from all over the universe. As ab initio, Facebook is created by Mark Zuckerberg in 2004 for Havard ‘s college pupils to pass on, portion instruction information and socialisation within the university ( Calvi, 2010 ) . The popularity of Facebook is turning quickly in this recent twelvemonth specific in the younger coevals. Finally, Facebook itself has experienced huge enlargement among college young person pupils, with 95 % of 18 and 19 old ages old have Facebook profiles ( Smith & A ; Caruso, 2010 ) .1.2 Research ProblemToday, Facebook has received overwhelmed figure from all ages of people that participate in this societal platform. Student ‘s presence on Facebook has become a societal argument in the society ( Ellision et al. , 2007 ) . As a consequence in today, college pupils have been rated as the most active users in Facebook. The two most common treatment of Facebook uses among college pupils are socialisation and instruction intents. First, Facebook is able to offer a platform for college pupils ‘ to socialising, communicate and keep relationships with friends ( Science Daily, 2011 ) . In another facet, Facebook has been described as effectual tools when came to academic treatment. College pupils frequently used Facebook to discourse their assignments or prep. It involves sharing of their thoughts among the group treatment. Harmonizing to Ophus and Abbitt ( 2009 ) discuss that Facebook was most often used by the pupil when comes to communicating with friends. Therefore, Facebook can see as an effectual academic acquisition tools if they utilize the use of Facebook between socialising and academic intent. However, other exploratory surveies have shown that the presence of Facebook has brings impact on an single public presentations and productiveness on undertaking ( Karpsinki and Duberstein, 2009 ) . It is believes that long hours spent on Facebook is able to harmful to pupils ‘ academic public presentations. Harmonizing to Schulten ( 2009 ) , pupils exhausted norm of 30-40 proceedingss per twenty-four hours in surfing Facebook and do several update and visits a twenty-four hours. Some of the survey besides found out that pupils spend up 8 hours per twenty-four hours on Facebook which affected their proper day-to-day modus operandi ( Rouis, 2012 ) . In peculiar, a reappraisal shows that college pupils are the chief Facebook users who spend long hours which has caused their parents and instruction establishments worried on their academic public presentations ( Rouis, 2012 ) . However, on the pupils perspective themselves argue that Facebook as a leisure activity will non impact on their academic attempt ( Rouis, 2012 ) . In order to understand the impact of Facebook use towards the pupil ‘s academic public presentations, this survey aims to analyze on the position of the beginning itself which are pupils. Different people may hold different perceptual experiences on the Facebook use and their result. The general feeling asserts that Facebook use is able conveying negative impact on pupils peculiar in their academic public presentations. Therefore, by carry oning the survey on the perceptual experience of pupils are able to find the relationship between Facebook use and academic public presentation.AimsThe chief aim of this survey is purposes to look into the perceptual experience of Malayan College Students towards Facebook use on their academic public presentation. In add-on, 3 sub-objectives have constructed in order to accomplish the chief aims for this survey. First is to analyze the consciousness of Malayan college pupils on their Facebook use. Second is to analyze whether Malayan college pupils perceived Facebook use will impact their scrutiny consequences. Last is to analyze what are the sensed effects of Facebook use towards their overall academic public presentations.1.4 Research QuestionsThe aims of the survey are aims to reply the undermentioned inquiry: What is the perceptual experience of Malayan College pupil towards Facebook use on their academic public presentation?1.5 Significance of surveyThis survey attempts to look into the perceptual experience of Malayan college pupils towards Facebook use on their academic public presentation. Although many surveies have been done by the old bookmans and research workers, cultural features are changing across the states. Malaysia is a multicultural and racial state which the result might different comparison to the other cultural context. Social Networking sites are considered as a multiple dimensions that can be studied through assorted positions. However, there has finally merely small research has been done sing perceptual experience of Facebook use in Malayan college pupils. Therefore, this research survey is purposes to research the perceptual experience of these pupils are the get downing point on bring outing the relationship between Facebook use and academic public presentation specific in Malaysia context. It besides allows the future treatment on possible causes and effects of the academic public presentations particular related to the societal networking. The survey is able to supply the part and mentions for geographic expedition and in-depth surveies in the hereafter when it comes to Facebook use in academic public presentations.1.6 DefinitionsIn the undermentioned subdivision, definition of particular term has been developed in this survey. It was noted that the survey chiefly focused on the pupils on the college degree. Therefore in this survey, the Malayan College Student has been the defined as the pupils soon enrolled in any in any public or private college establishments in Malaysia. For the intents of this survey, Facebook use has been defined as to what extent of the engagement clip and attempt pupils invest in the Facebook. Thus, the thought covered includes the consciousness of the college pupils on the day-to-day clip spent, channel or medium, locales and intents in utilizing Facebook. Percept in here refers as the position and the sentiment of the respondents on the issues. The position can be based on positive, negative or impersonal result. The measuring for the perceptual experience will be based on 5 Likert Scale evaluation system. Since one of the aims of this survey is to analyze the perceptual experience of the college pupils towards Facebook use on their academic public presentation, the academic public presentation is measured by the scrutinies or any appraisal from the college. The measuring will be based on the non merely the GPA but besides the college assignment, engagement and the attending of the pupils in category. However, the perceptual experience towards impact of Facebook use may mention to the possible result that can be either positive or negative ( Ahmed & A ; Qazi, 2011 ) .1.7 DrumheadThis chapter outlined the background of the survey country, research job, nonsubjective, significance survey and operational definition as an introductory chapter to this survey. Traveling on to following chapter Literature reappraisal will get down by presenting the general position of societal networking sites and Facebook to supply a theoretical foundation to the undermentioned treatment. In add-on in the ch apter, uses and satisfactions theory has been discussed in order to supply the apprehension on the chief aims in this survey.Chapter 2 Literature ReviewChapter 2 Literature ReviewSocial Networking SitesSocial networking site ( SNS ) is a type of web based applications that provide users to build a profile for single or public utilizations and to make a web that portion connexion with other users. In other words, it is a platform that allows the user to hold personal interaction and set up interconnectedness with other users. The user is able to add the other contacts and position other user ‘s contacts and information in return ( Boyd & A ; Ellison, 2008, p. 211 ) . In fact, societal networking sites began in 1997 along with the launching of Sixdegrees.com. The intent is to let the users to make profiles and connect with each other through the Friends list ( Boyd & A ; Ellison, 2008, p. 214 ) . Social Networking sites have under rapid growing in the past few old ages ( Boyd & A ; Ellison, 2008 ) . Social networking sites has became a phenomenon as it has attracted 1000000s user in recent old ages ( Rouis, 2012 ) . Therefore, Karspinski & A ; Dubeistin ( 2007 ) found that the figure type of societal networking sites are increasing such as electronic mail, web logs, societal media like Youtube and Flickr and besides video conferencing like Skype. These tools have become the platform for societal interaction where people can portion and state narratives or information and interact among each other ( Eyrich, 2008 ) . Social networking sites allows the user discuss any subject of issues at any point of clip and location. Basically, the users are free to print show their sentiment without any limitations. The information that has been published will be spread around the universe in a affair of proceedingss. More and more people have chosen to socialise in the online societal web comparison to the others societal activities ( Pasek, 2009 ) . Therefore, societal web as other signifier of mass media has finally redefined overall human communications procedure. It has changes the functions one manner communications traditional media such as telecasting, wireless and films ( Urista & A ; Dong, 2008 ) . Users are able to expose to these media as it has been provided as portion of societal networking sites services. Therefore, societal networking sites are so accessible and effectual which many immature people today use this platform to pass on and show themselves. Therefore, the figure of users have significantly increase specific in the younger coevalss.FacebookSocial networking has finally become a new phenomenon in this modern society. This survey focuses merely one particular of societal networking site that is Facebook. In fact, Facebook by far is one of the web site that contributed SNSs into the new phenomenon in the society ( Boyd & A ; Ellison, 2008 ) . Facebook as one of the most popular SNS, grow three times more on the twelvemonth 2008 comparison to the past three old ages which from 90 to 120 million users. Facebook is besides among the most popular societal networking sites due to its alone characteristics that allow the users to custom-make their interface profile and content. It provides the broad diverseness of tools for the users to pass on among each others. The users able to interact and interchange content, illustration they portion picture and image, discuss topics, chat, publish advertizement for group events, or play available applications ( Safko & A ; Brake, 2009 ; Westlake, 2008 ) . Finally, the popularity of the Facebook has developed its really ain subculture ( Westlake, 2008 ) . Facebook has gain popularity among the coevals Y which are the people born after 1980 ( Rois, 2012 ) . These coevalss grew up in the modern engineering universe and normally trust it to execute their undertaking. In fact, most of this coevals possessed their ain Facebook history comparison to the other coevals ( Boyd & A ; Ellison, 2008 ) . This coevals prefer on to pass on through online based engineering like Facebook instead through face to confront communicating. In fact, the impact of Facebook has non merely changed the manner the users interact with each other but besides the besides the overall media ingestion behavior ( Boyd & A ; Ellison, 2008 ) . Haythronwaite ( 2005 ) explains that the Facebook non merely able allow person to makes new friend but besides to enable the users to determine and develop their ain individuality. To summarize, Facebook is a taking societal networking sites that provides a broad diverseness of characteristics for to users and make their ain content and communicate to their friends. Facebook is hence seen as a new phenomenon in the society. The treatment of Facebook will lend to the undermentioned literature reappraisal.The Uses and Gratification TheorySheldon ( 2007 ) defined this theory as different people use the media for different intents. It is normally affected by single ends, demand and desire. In other word, the people used media for their ain benefits. This theory provides us an implicit in psychological communicating position on how the persons use mass media to carry through their demands and desire. Katz et Al. ( 1974 ) explained that five premises of the utilizations and satisfactions theory. In fact, under the first premise of this theory describes that media users are active and end oriented. The intent of utilizing media is to carry through their demand ( E. Rossi, 2002 ) . In the context, Facebook is discussed as the persons ‘ motivations to socialise with others. Facebook is able to fulfill the persons ‘ interpersonal communicating through the characteristics available in the platforms ( Sheldon, 2008 ) . It was besides noted that Facebook is able to associate the users to those who portion the same involvements with them and therefore to further relationship with others ( Ellison, 2007 ) . In the past, people have used a face to confront communicating and besides one manner communicating mass media such as telecasting, wireless and films to carry through their different type of demands and desires. Sheldon ( 2008 ) explained the societal networking sites such as Facebook, Myspace and Blogger are used at the same time by the persons to carry through their societal demands on amusement, information and recreation. Social networking sites are able to unite assortment of these demands in on cardinal location. The developments of societal networking sites have provided the persons to fulfill their cognitive and affectional demands. Therefore, societal networking sites have became a popular ways to convey satisfaction in term of demands and desires for an person.Facebook use on college pupilThe old subdivision fundamentally described the functions and maps of societal networking sites and Facebook. Then, the farther treatment has been included to understand the utilizations of satisfaction in these new phenomenons. This subdivision will supply penetration of the Facebook use on the college pupils. Modern engineering communicating has bought the societal web such as Facebook to go one of the most of import tools to link and portion information to friends. Approximately 50 % the users in Facebook are fundamentally the population from the coevals Y which the ages range between 18 and 34 old ages ( Boyd & A ; Ellison, 2008 ) . Hepburn ( 2011 ) found that 48 % of people age ranges between 18 to 34 look into their Facebook right after the aftermath up in the forenoon while 28 % cheque in earlier go to bed. The figure of users in Facebook have been increasing really rapidly peculiar among the undergraduate pupils age scope between 18 -24, which are higher than any other age group ( Eldon, 2011 ) . These populations tend to pass a batch of clip in the societal media and log on to the site every twenty-four hours amounted to about double than any other type of media. In fact, the development of this 24/7 accessible engineerings allow the pupils to hang around in Facebook ( Fodeman and Monroe, 2009 ) . Therefore, the excessive of Facebook use has become a wont for the pupils that able to convey impact peculiarly on their academic public presentation every bit good as their quality of life. College pupils have finally going the largest user base in Facebook ( Boyd & A ; Ellison, 2008, p. 214 ) . The old point has been supported by Smith & A ; Caruson ( 2010 ) who study found that 95 % of 18 and 19 old ages old college pupils have their ain Facebook profiles. Therefore, the two chief Facebook uses are hedonistic use which able to ensue useful motivations and the 2nd simply for leisure intents ( Rouis, 2012 ) . The Facebook use normally involved people from different ages interact and communicate. They use Facebook to portion picture, image, treatment and chew the fating with each others. The younger coevals peculiar pupils have spent up more than 8 hours per twenty-four hours on Facebook. These yearss, pupils spend their clip more on online socialising web like Facebook compare to other socialising activities. Kutjath ( 2011 ) explains that college pupils tend express themselves in Facebook by deriving greater integrating with their friend, entree to new friends and involves in interchanging of information and cognition. However, Rouis ( 2012 ) found that pupils are good concerns about the impact of Facebook to their life. They consider their clip pass on Facebook is of import because it enable them to supply them amusement and socializes with each others. Facebook have besides become a platform for them to rest so that they can execute better on the other of import undertaking. This literature sought to understand the battle and the intents of college pupils in Facebook use. Therefore, the following subdivision will analyze on the relationship of Facebook use on the academic positions.Facebook use in academic public presentationAcademic public presentations provides as a mean to measure the impact of societal and external properties or environment that related to pupil ‘s academic undertaking and accomplishment. There are a batch of properties that contributes to the academic public presentations of the pupils, and one of the illustrations is the Facebook use ( Rois, 2012 ) . In contrast, Facebook as portion of the pupil ‘s leisure activity is able to better their societal life. However, it has besides been known as a menace on pupil ‘s academic classs. It is predicted that heavy use on Facebook able to caused pupils to less apportion their clip on prep readying ( Hofer, 2007 ) . In add-on, nomadic devices such as smartphones, tablets or laptops are used to surf on Facebook during schoolroom session that able indirectly distract their attending to the talk. Individual use on the societal networking sites like Facebook hold the same similarity to other sort of computing machine based web. Harmonizing to Kalpidou, Costin & A ; Morris ( 2007 ) , SNSs like Facebook and Myspace has been diffused to teenager ‘s life and play a major function on their academic public presentations. As we indicated in the old treatment, the two chief attacks of Facebook use are fundamentally useful motivations and leisure intents. If the Facebook use is merely pure useful motivations, it can convey impact positive to the single academic public presentations ( Burton & A ; Straub, 2006 ) . On the other side, leisure intents on Facebook will do the pupils to entree to this web from different channels and devices along the twenty-four hours. Therefore, the pupil ‘s day-to-day modus operandi will appears conflict between their survey motivations which their cognitive burden has been submerged and could non concentrate on their academic undertaking. By sing Facebook use as a leisure purposes that will impact pupils ‘ academic public presentation, Madge ( 2009 ) found that Facebook is used chiefly for societal grounds and academic-related intents. Pempek et Al. ( 2009 ) argued that the intent of Facebook use among college pupils is to pass oning with friends while treatment for assignment or prep was the least. Younger coevals particularly pupils spent up to 8 hours per twenty-four hours surfing on Facebook daily. Therefore, it increased the degree of information flow direction in pupil battle more than in their prep ( Rouis, 2012 ) . In other word, Facebook had caused pupil engage in changeless interactions and socialisation in the platform while debaring their attending from their academic work which prohibit them from concentrating on their academic undertaking. On the other side, 70 % of the college pupils perceived that Facebook would non impact their classs except for heavy use users ( Kaspernski and Duberstein, 2009 ) . Heavy use may impact on their day-to-day modus operandi and caused Facebook dependence. Therefore, Facebook use in academic has been discussed in this subdivision. The following subdivision will reason the statement and position by old survey of Facebook use on positive and negative result of Facebook use in academic public presentations. One of the most common techniques of mensurating the academic public presentations is analyse the pupil ‘s ends ( Valle et al. , 2009 ) . Premises have been made that Facebook use as a leisure activity to the pupils will impact their overall academic consequences. In this context, the chief attacks of analysing the academic public presentations is by the meant of focused on the scrutiny and assignment classs of the pupils.Positive impact of Facebook use on academic public presentat ionsThe impact normally depends on the different utilizations and satisfaction on Facebook among the college pupils. Social networking sites like Facebook are extremely based on the single utilizations and it has the possible to increase the pupil effectivity in academic ( Brady & A ; Smith, 2010 ) . Pasek ( 2009 ) argued that there is no cogent evidence that Facebook use is impacting the academic public presentations of the third instruction pupils. Hoffman ( 2009 ) explains that the positive properties of Facebook are able to heighten the acquisition environment of the pupils, every bit good as conveying motive to persons. Junco ( 2011 ) identified the same statement that Facebook contribute to the positive impact of academic public presentation. Facebook served as a platform or forum for the college pupils to portion, discuss, and update information that is related to their academic undertaking. Brady ( 2010 ) explains that interchanging information through Facebook is extremely effectual comparison to face-face communicating. The societal networking site like Facebook, Youtube and Twitter are able to convey positive consequence on cognitive and societal accomplishments. Mahadi & A ; Ubadidulla ( 2012 ) found that it can heighten the linguistic communication of the pupils in the procedure of societal interaction and feedback.Negative impact of Facebook use on academic public presentationsHowever, several surveies have found a negative relationship between Facebook use and pupil ‘s academic public presentations. Exposure to Facebook hold the inclination to convey overall negative consequence on p upils ‘ academic public presentations ( Park et al. , 2009 ) . Harmonizing to Boogart ( 2004 ) and Kirschner & A ; Duberstein ( 2009 ) highlight that Facebook is able to convey negative deductions such as lowered GPAs when it comes to heavy use. Facebook is able to do distraction consequence to an person. It is able to deflect the pupils to see Facebook profiles when they are making their work. In fact, pupils might travel on-line to look for assignment information and stop up interacting on Facebook ( Rouis, 2012 ) . As a consequence, pupils appear to see degraded on their academic public presentations. As effects, Facebook use may endanger the pupils ‘ academic public presentation. Harmonizing to Ohio State University ( 2009 ) argued that there is a relationship exists between Facebook use and academic public presentation. The survey shows that those pupils that used Facebook often tend to hold the lower Grade Point Average ( GPA ) than those who seldom use Facebook. It is because most of the heavy Facebook user frequently holding job on the clip direction on their survey comparison with the light Facebook user. Madge et Al. ( 2009 ) came to the decision Facebook for societal intents are able to blow the clip to academic survey by sing as possible negative consequence to the pupils. In fact, Roblyer et Al. ( 2010 ) challenges Facebook function as an educational tool which the survey found out that Facebook usage among module and pupils for instructional intents is limited and that popular in academic universe. Furthermore, Hargittai ( 2010 ) has done the survey on negative impact of Facebook use toward pupils ‘ academic public presentation. Research shows Facebook will do pupils to lost their involvement and concentration on their prep or assignment. As a effect, its end up with undone or low quality of work. In add-on, Jackson ( 2008 ) explains that negative impact on academic public presentation besides affect by intervention by Facebook utilizations like multitasking. Students are unable to execute expeditiously on multitasking even non count how good they are. The survey besides shows that important consequences which pupils like to utilize Facebook for chew the fating and bet oning the same clip when making assignments. Jacobsen and Forste ( 2011 ) de scribed that Facebook as portion of electronic media is negatively associated with academic classs. The Facebook is able distract pupils on utilizing handphone, laptop in category or while making academic undertaking.Percept of pupils towards Facebook useIn the old surveies, there major two types of consequences shows on college pupil ‘s position toward Facebook use on academic public presentation. Students perceived self ordinance and clip direction accomplishments are of import facets to protect them from Facebook dependence ( Rouis, 2012 ) . Helou & A ; Rahim ( 2011 ) found that bulk of the pupils ‘ position that Facebook have positive impact on their academic public presentations even they are reported that the intents of engaged in Facebook are socialisation instead than academic intents. Harmonizing to Gewertz ( 2007 ) , the survey Facebook use on pupil ‘s position is effectual larning tool. It is able to better the interaction between lector and pupils. Ther efore, Facebook has peculiar become an effectual tools for college pupils when semen to the job in their assignments. Brady et Al. ( 2010 ) portion the similar findings on the pupil perceptual experience on the impact of Facebook. Majority of the pupils are reported to hold Facebook as their e-learning in their classs alternatively of face to confront communicating.DecisionThis reappraisal reflected up the research inquiry â€Å" The perceptual experience of Malayan College Students when comes to their Facebook use and academic public presentations. † Facebook as a new phenomenon in the society has gain popularity specific among the younger coevals like pupils. Previous surveies have indicated positive and negative result of Facebook. In positive position, Facebook has been view as an of import educational tool to better pupil public presentations, while in the negative position, Facebook is by and large found to be negatively affected pupil classs. However, we assumed that a lthough Facebook has been described as able to convey negative consequence on academic public presentations, the pupils will still comprehend Facebook as non impacting on their academic public presentations. Therefore, to to the full understand the impact of Facebook use towards pupils ‘ academic public presentations, it is of import to carry on a research survey in position that based on the pupils itself.Chapter 3 MethodologyChapter 3 Methodology3.1 IntroductionThe conceptual model was constructed based on the countries of treatment on the literature reviewed and that will lend to the undermentioned chapter of this survey. Therefore, this chapter will show the research method and scheme that used to roll up the information in this survey. The chapter starts by explicating the pilot survey, trying method, and research design. The concluding subdivision of this chapter will reason the research process in roll uping the information in this survey.3.2 Pilot StudyPilot survey has conducted in Tunku Abdul Rahman College Penang Branch Campus. The instruments have been assigned to 20 possible respondents. The information collected was used to minimise and analyse the mistakes in the survey. However, informations collected will non be included as the research determination. Through the pilot survey, one extra inquiry has been suggested by the respondent and therefore it has been added to the questionnaire. Some of the inquiries have been reconstructed to more comprehensive in term of grammar and linguistic communication. Correction has been made in the reply by supplying more options to the future respondents of this study.3.3 Capable and ParticipantsThe questionnaires studies were distributed to 160 respondents and entire 153 return with valid responses. Figure 4.2.1 summarizes the demographic profiles of the respondents. The respondents were 54 males and 96 females. All the respondents were undergraduate pupils runing between 18 and above 25 old ages old. Des pite of the diverseness of ethnicity, bulk of the respondents are Chinese and most of them are Diploma holder.3.4 Sampling methodThe population for this survey was Malayan college pupils. The sample was determined by purposive sampling method. A sum of 160 trying size were identified in this survey from 3 different establishments. Respondent must be a Facebook user was used as the basic standards of the purposive sampling method in this survey. To guarantee the quality of the informations collected, the respondents will be ask in verbally whether they have ain Facebook history before carry oning the study. Respondents will be informed that the informations collected is purely confidential and merely for academic intents. The information such as name, reference and contact figure will non be included in the study in order to protect the respondents ‘ privateness. To obtain the information sing the perceptual experience of the Malaysian college pupils, the establishments were narrowed to the college pupils in private establishments in Penang. The establishments were determined from the list of the best private college in Penang province accorded to Malaysian Quality Evaluation System ( 2011 ) . The list was obtained by out of 26 private colleges in Penang, the samples will be categorized into 5, 4 and 3 stars in term of overall consequence based tonss and the study will be carried out merely in three colleges. The chosen colleges are KDU Penang College, Han Chiang College and Equator Academy of Art as 5, 4 and 3 starts severally. The ground to choose these 3 colleges is to happen out the different position of the pupils in different evaluation degree of colleges.3.5 Research DesignIn this subdivision, the research design is reviewed and discussed in inside informations. The survey was to look into on the perceptual experience of Malayan Colleg e Students toward the Facebook use on their academic public presentation. In order to accomplish the research aim, quantitative research has been chosen as the method to roll up the information. The ground is because quantitative research is utile when used to quantify sentiments, attitudes and behaviours and happen out how the whole population feels about a certain issue ( Suphat Sukamolson, 2002 ) . Harmonizing to Creswell ( 1994 ) , quantitative research is basically in explicating a phenomenon by roll uping numerical informations that are analyzed utilizing mathematically based methods. Therefore, to obtaining the perceptual experience and besides the consciousness on the Facebook use and academic public presentations, quantitative research is prove to be more suited. In this research survey, questionnaire study is used as the instrument to roll up the information. The questionnaires study was designed to analyze 3 major countries of ratings: consciousness of Facebook use, perceptual experience of Facebook use, and perceived effects on overall academic public presentations ( Appendix B ) . The respondents will have a standardised and consistent set of questionnaires ( Appendix B ) that consists of 15 inquiries. Demographics informations such as age, gender, race and instruction degree were collected. Then the inquiries will travel on to one of the research nonsubjective inquiries to happen out the consciousness toward their Facebook use. The manner to mensurate the consciousness of Facebook use is through the respondent ‘s cognition and degree of battle in the Facebook. 5 inquiries constructed in this subdivision such as clip spent on the Facebook daily, intent of utilizing Facebook, location and the channel that normally logon to Facebook. These inquiries included multiple picks responses the combination of 1 inquiry which the respondent s can take more than an option. The concluding subdivision of the questionnaire study focused on the perceptual experiences of the respondent towards Facebook use on their academic public presentations. The inquiries were designed to turn to on the degree of attitudes towards the certain statements. The sample steps for the construct including: Using Facebook affect my day-to-day modus operandi. Using Facebook impact my scrutiny consequence. Using Facebook affect my college assignment. Using Facebook impact my category engagement. Using Facebook impact my attending in category. These inquiries drawn a line which the respondents are required to rate in footings of the grade to which it reflects their attitude towards the statement. Likert Scale evaluation system has been used to mensurate construct of the perceptual experience towards Facebook use on their academic public presentations. For case, 5-point categorical graduated table that ranged from strongly differ to strongly hold was used to measure the degree of strength on the statement.3.6 Research ProcedureThe first informations aggregation was implemented get downing 18 November 2012 began at the Equator Academy of Art and traveling on to KDU College and Han Chiang College. It was noted the study was conducted inside the campus of Han Chiang College and chief gate for the other two colleges. Questionnaires studies were distributed to 160 respondents. In order word, a sum of 53 questionnaires have been distributed in each college. However, merely 150 respondents ‘ reply will be chosen to bring for th better quality and valid consequences. The intent is to extinguish those failed to react or did non reply wholly in the conducted study. As indicated in the old sampling method, the respondents had been asked verbally whether they have Facebook history. Then we will merely continue on distribute the questionnaires to the respondents. In the procedure of informations aggregation, accounts will be given to the respondents that have job on replying the questionnaires. Finally, each respondent took about 5 proceedingss to complete the questionnaire. In Equator Academy of Art, we started to administer a sum of 53 questionnaires to the college pupils. Finally, the response rate was 100 % . In KDU College, the questionnaires were conducted which 48 out of 54 respondents completed the questionnaire study. Last in Han Chiang College, 52 out of 54 questionnaires have been received in to the full answered respond. Therefore, the overall response rate for the study was 95 % and 153 out of 160 respondents to the full completed the questionnaire study. However, some challenges and jobs have been faced in the survey. The attitude of the respondent is one of the chief jobs faced in the informations aggregation procedure. Some of the respondents are unable to finish the questionnaire by go forthing space in certain inquiries. There are besides some mistake happened when the respondents tick more than one replies in the inquiry which the direction does non required to make so.3.7 DecisionAs a decision in this chapter, the survey was conducted at three private colleges Equator of Art and Academy, Hanchiang College and KDU College in Penang province. Quantitative research questionnaire study was used to roll up the information from the college pupils. The sampling is determined by utilizing purposive sampling method. Consequences that obtained will be farther discuss and analysis in following chapter.Chapter 4 Finding & A ; AnalysisChapter 4 Finding & A ; Analysis4.1 IntroductionThis survey sought to look into the perceptual experience o f Malayan College Students towards Facebook use on their academic public presentation utilizing the quantitative research method. The instrument of questionnaires study has been used to roll up the information in three different instruction establishments. Datas were collected in the undermentioned country: Demographic profile, Awareness of Facebook Usage and Perception of Facebook use affect on academic public presentations4.2 Demographic ProfileThis subdivision provides the information sing the demographic profile of the study respondents. Four inquiries are asked on the instrument included degree of instruction, race, age and gender. The information presented on the Figure 4.1 is the combination consequences of the respondents in 3 different colleges.Degree of instructionPercentageCertificate 20 % Diploma 65 % Bachelor Degree 15 % Others 0 %RacePercentageMalay 5 % Chinese 71 % Indian 21 % Others 3 %AgePercentage18 20 % 19 13 % 20 40 % Above 21 27 %GenderPercentageMale 36 % Female 64 % Figure 4.2.1 Demographic Profile The tabular array above shows the demographic profile on degree of instruction. Majority 65 % respondents are Diploma holder, while 20 % and 15 % of the respondents are Certificate and Bachelor Degree holder severally. The 2nd subdivision of the tabular array above shows the demographic profile on the races. Majority 71 % of the respondents are Chinese, while 21 % are Indian. The consequence besides indicated that 5 % and 3 % of the respondents are Malay and Sikh severally. The undermentioned subdivision of the tabular array above shows the demographic profile on the age. Majority 40 % respondents are 20 old ages old and 27 % respondents are above 21 old ages old. The consequence besides included 20 % and 13 % of the respondents belongs to 18 and 19 old ages old. The concluding subdivision of the tabular array shows the demographic profile on the gender. 64 % of the entire respondents are female while the remainder 36 % are male.4.3 Awareness of Facebook UsageThis subdivision will show the consequences of Awareness of Facebook use of the respondents. All respondents were asked five inquiries sing their use on Facebook. Figure 4.2 – Figure 4.6 shows the consequences from these series of inquiries. Figure 4.3.1 Frequency of log on to Facebook The saloon chart above shows that bulk 84 % respondents log on to Facebook daily. 11 % of the respondents logon to Facebook 1-3 times per hebdomad. The consequences besides indicated minority of respondents which merely 4 % of them log on to Facebook 1-3 times per hebdomad. However, merely 1 % of the respondents fall under assorted because failed to supply the complete reply. Figure 4.3.2 Location of log on to Facebook The saloon chart above shows that bulk 73.30 % respondents normally log on to Facebook in their place. 11.33 % and 10.60 % of respondents normally logon to Facebook at inn and college severally. The consequence besides shows that merely 4 % of the respondents log on to Facebook in public topographic points. However, 0.66 % of the respondents fall under assorted because failed to follow the direction of the inquiry. Figure 4.3.3 Channel used to log on to Facebook The saloon chart above shows that bulk 40 % respondents normally log on to Facebook utilizing the computing machine. The consequences indicated that computing machine is the chief channel for pupils to log on to Facebook. 29.33 % and 24 % log on to Facebook through handphone and tabular arraies severally. However, merely 6.66 % of respondents used laptop to logon to Facebook. Figure 4.3.4 Daily Time Spent on Facebook The saloon chart above shows that bulk 40 % respondents spend 1-3 hours on Facebook daily. 17.33 % and 13.33 % of the respondents spend more than 6 hours and less than 1 hr on Facebook severally. The consequences besides indicated that 9.33 % of respondents spend 4-6 hours on Facebook daily and 20 % of them are non certain about their day-to-day clip spent on Facebook. Figure 4.3.5 The intents of utilizing Facebook The inquiry allowed the respondents to take more than one reply. Therefore, the saloon chart above shows the bulk respondents used Facebook for amusement and socialisation intents which are 34.72 % and 34.02 % severally. The consequences besides indicated that 24.31 % of the respondents use Facebook to seek for information and 4.17 % used it as recreation. However, 2.77 % of the respondents fall under assorted because failed to follow the direction of the inquiry. 4.4 Percept of Facebook use affect on academic public presentations This subdivision of the instrument begins to analyze the respondents ‘ perceptual experience of Facebook use on their academic public presentations. Respondent were asked to turn to on the degree of attitudes towards the certain statements. The measuring of the responses is based on the Likert Scale Rating System. IntensityStatementStrongly holdAgreeImpersonalDisagreeStrongly differa ) Using Facebook affect my day-to-day modus operandi 24 % ( 36 ) 27 % ( 40 ) 27 % ( 40 ) 13 % ( 20 ) 9 % ( 14 ) B ) Using Facebook impact my scrutiny consequence 11 % ( 16 ) 13 % ( 20 ) 36 % ( 54 ) 29 % ( 44 ) 11 % ( 16 ) degree Celsius ) Using Facebook affect my college assignment 20 % ( 30 ) 16 % ( 24 ) 29 % ( 44 ) 29 % ( 44 ) 6 % ( 8 ) vitamin D ) Using Facebook impact my category engagement 7 % ( 10 ) 7 % ( 10 ) 28 % ( 42 ) 33 % ( 50 ) 25 % ( 38 ) vitamin E ) Using Facebook impact my attending in category 10 % ( 15 ) 6 % ( 9 ) 29 % ( 44 ) 38 % ( 56 ) 17 % ( 26 ) Figure 4.4.1: Responses to the inquiry on the perceptual experiences towards Facebook use on their academic public presentations rated with a 5 different strength on Likert graduated table evaluation system The figure above shows that 24 % of the respondents strongly agree with the statement â€Å" Using Facebook impact my day-to-day modus operandi † . 27 % of them agree with the statement, 27 % of them indicated impersonal to the statement, while 13 % of them disagree with the statement and the remainder 9 % of them strongly disagree with the statement. The 2nd figure shows that 11 % of the respondents strongly agree with the statement â€Å" Using Facebook affect my scrutiny consequence † . 13 % of them agree with the statement, 36 % of them indicated impersonal to the statement, while 29 % of them disagree with the statement and the remainder 11 % of them strongly disagree with the statement. The 3rd figure shows that 20 % of the respondents strongly agree with the statement â€Å" Using Facebook affect my college assignment † . 16 % of them agree with the statement, 29 % of them indicated impersonal to the statement, while 29 % of them disagree with the statement and the remainder 6 % of them strongly disagree with the statement. The undermentioned figure shows that merely 7 % of the respondents strongly agree with the statement â€Å" Using facebook impact my category engagement † . 7 % of them besides agree with the statement, 28 % of them indicate impersonal to the statement, while 33 % of them disagree with the statement and the remainder 25 % of them strongly disagree with the statement. The last figure shows that 10 % of the respondents strongly agree with the statement â€Å" Using Facebook affect my attending in category † . Merely 6 % agree with the statement, 29 % of them indicate impersonal to the statement, while 38 % of them disagree with the statement and the remainder 17 % of them strongly disagree with the statement. Figure 4.4.2 Percept of Facebook will impact their overall academic public presentation The saloon chart above shows that bulk 65.33 % respondents perceived Facebook will non impact their overall academic public presentation. The respondents perceived themselves have good clip direction accomplishments and they are non addicted to Facebook However, merely 34.66 % of respondents perceived Facebook will impact their overall academic public presentation. The respondents perceived Facebook will deflect them from making their academic undertakings.Chapter 5 Discussion & A ; ConclusionChapter 5 Discussion & A ; Conclusion5.1 Summary of surveyThis survey was conducted at three instruction establishments throughout the Penang provinces. As Facebook has become a new phenomenon that had important impact to the life of the college pupils. As pupils use of the Facebook are increasing, so it is of import for the survey to understand on the impact of Facebook use on college pupils. Finally, non much research has been done on researching on the perceptual experience of the beginnings itself which are the pupils on these issues. Therefore, this survey aims to look into the perceptual experience of Malayan College Students towards Facebook use on their academic public presentation. Therefore, one of the cardinal facets of this survey is to foreground the college pupils ‘ use on Facebook. The bulk of the pupils log on to the Facebook daily with over 73.30 % of them accesses it from their place. It was besides indicated that, pupils spent up to 1 to 3 hours per twenty-four hours. The bulk of the pupils accesses to Facebook utilizing the computing machine and laptop as it is besides been consider as nomadic personal computing machine. As expected, the pupils uses Facebook are for amusement and socialisation intents. The perceptual experiences of the pupils are explored on the Facebook use on their academic public presentations. Students besides indicated understanding on Facebook use will impact on their day-to-day modus operandi. However, the undermentioned responses remain either with impersonal response or being to differ with the statement that Facebook use will impact their academic public presentations. Therefore, it is clearly that most of the pupils perceived that Facebook use will non impact their scrutiny consequences. The perceptual experience of pupils besides noted that Facebook will non impact their overall academic undertaking public presentations included college assignment, category engagement and attending in the category. The ground is because bulk of the pupils perceived themselves have a good clip direction accomplishments. They are able to apportion their clip sagely between Facebook and academic undertaking every bit good as being addicted to Facebook.5.2 DiscussionAs note d in Chapter 2 Literature Review, exposure to Facebook hold the inclination to convey overall negative consequence on pupils ‘ academic public presentations. This survey has applied utilizations and satisfaction theory to explicate the progressively popularity of Facebook among college pupils. It is note Facebook has been used as tools to carry through college pupil ‘s societal and amusement demands. As a consequence, pupils appear to see negative impact on their academic public presentations. Regardless, heavy use of Facebook tends to do for lower pupil ‘s scrutinies classs. Facebook is able to do distraction consequence on their academic undertaking specific on those pupils that extremely engage in this societal platform. In this context, pupils appear to utilize Facebook for amusement and socialisation intents. The consequences besides display that bulk college pupils are more likely to pass 1 to 3 hr per twenty-four hours on Facebook. This may besides related t o the fact that norm of the college pupils spent up to 8 hours per twenty-four hours on Facebook. Therefore, the current survey therefore provides the perceptual experience of Malayan college pupils toward Facebook use on their academic public presentations. Sing the initial use of the pupils in this platform, this survey noted that Facebook has been perceived that it will non do negative impact to their academic public presentations. Although Facebook has been indentify as the tools for amusement and socialisation, self ordinance such as good clip direction is able prevent pupils from Facebook dependence. Therefore, pupils are able to apportion their clip sagely apportion their clip on Facebook. The current survey consequences besides present that pupils are non the heavy users of Facebook. Therefore, it might be one of the possible deductions that Facebook uses are non the chief ground that will impact on their academic public presentations. Student have besides been reported that they normally log on to Facebook at their place alternatively of college. College pupils are more likely to less on-line to Facebook during the category. This indicated that, Facebook use has been perceived that will non impact their engagement and attending during the category.5.3 DecisionThis survey presents the perceptual experience of college pupils on Facebook use toward their academic public presentations. In fact, battle on Facebook has been measured as the variables of finding the consciousness of Facebook use. The theoretical model suggested that long clip spent on Facebook will negatively impact pupil ‘s academic public presentations. As a decision, the survey premises provide noteworthy consequences in Malayan context. Despite Facebook has been described as a possible negative consequence on pupil overall academic public presentations, in pupils ‘ perceptual experience, Facebook will non convey any negative consequence to their overall academic public presentations. Based on the consequences, self ordinances such as good clip direction accomplishment has b een viewed as the bar for this result. 5.4 Limitation of survey This subdivision sought to name out the restriction exists in this survey. First, this survey is limited to pupils in merely three colleges. Due to clip and resources restraints, the survey can merely be conducted in the limited country. In fact, there are some demographics that become of import consideration when researching the perceptual experience of college pupils in this three instruction establishments. The bulk of the respondents are the Chinese and female populations. In add-on, the survey is besides limited to the figure of responses of the pupils. Merely a sum of 160 questionnaires have been distributed to the respondents due to the clip restraints. The larger samples are required to be sufficiently stand foring the result of the whole population. Therefore, it is unreasonable to confidently generalise these consequences to users with different demographic or cultural contexts.5.5 Suggestion for future researchIn responses to the restriction above, the country of research should research more specifically on with Facebook impact of Malaysia college pupils. The research is able to carry on in larger population trying in the hereafter. In add-on to that, future survey may besides prove on the perceptual experience of the general populace on Facebook use. More or less, the research country have to be conducted in larger country included the different demographic position. Furthermore, comparative survey between Malaysian college pupils and other ci vilization context can be conducted to measure the relationship of Facebook use and academic public presentations. Last, qualitative research can be conduct in order to obtain a more in-depth apprehension on the Facebook use of the college pupils.

Associate Degree Nursing as Compared to Baccalaureate Degree Nursing Ess

It has been shown that a nurse’s level of education can become a major factor to the safety and quality of care of their patients because of this there has been an increase in studies over the years that directly examine patient outcomes in similar situations between Associate Degree Nursing (AD) and Baccalaureate Degree Nursing further know as (BSN) (Fagin, 2001) The states of New York and Texas conducted separate studies that were done in the year 1996. Both of these studies agree on the point that there is a significantly higher degree in levels of medication errors and procedural mistakes made by nurses that are from AD Degree and Diploma Degree nurses as compared to that of a BSN Nurse and AD degree nurses were destined to be charged nine times more often with violations than those with a BSN degree. These results are equivalent with the results disclosed in the July/August 2002 issue of Nurse Educator magazine (Fagin, 2002, para. 50). Research has also shown that when you have a shortage of registered nurses at the baccalaureate and higher degree it is endangering the safety of the patient. Comparatively in a study done at the University of Pennsylvania they found that patients experienced a significantly lower death and failure to reWhen Care Becomes a Burden: Diminishing access to adequate nursing. Retrieved from Milbank Memorial Fund: http://www.milbank.org/reports/WhenCareBecomesBurden_Fagin.pdf Giger, J. N., Davidhizar, R. E. (2006, December 22). Conceptual and theoretical approaches to patient care: associate versus baccalaureate degree prepared nurses. Journal of Advanced Nursing, 15, 1009 - 1015. doi: 10.1111/j.1365-2648.1990.tb01980.x Green, (1996). (Survey). State Education Department/University of the State of New York Johnson, J. H. (1988). Differences in the performance of baccalaureate, associate degree and diploma nurses. Research in Nursing and Health, 11, 183-197. Rosseter, R. J. (2010, March 18). Fact Sheet: The Impact of Education on Nursing Practice (Fact Sheet). Retrieved from American Association of Colleges of Nurses: http://www.aacn.nche.edu/media/pdf/EdImpact.pdf

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Styles in sculptures Essay Example for Free

Styles in sculptures Essay Romans and Greeks have created arts of antiquity. One of the major arts that they ever crafted are sculptures. They are pieces of art that hold diverse functions such as decoration of temples, celebration of the dead or well-known public figure, commemoration of victory and offer to the gods. Those sculptures carry a specific style in accordance to the period that they are made. The sculptures entitled Nike Adjusting Her Sandals and the Discus Thrower (Diskobolos), are two renowned sculptures that demonstrate richness and exceptional styles of Greek antiquity art. Nike Adjusting Her Sandals is a low relief statue carved during the 410-407 B. C by Praxiteles. It is taken from a portion and fragment of the Temple of Athena Nike Parapet (Scott). It delineates Nike, the goddess of victory, bending and stooping to fix a strap of her sandal. The artist reveals his enthusiasm in the discovery and exploration between the drapery and the female anatomy (Hope). The aforementioned stature demonstrates a relief kind of sculpture. It means that the subject has been drawn on a flat surface and further developed in order to achieve its physical form and appearance. It presents in varying degrees a two-dimensional background however, Praxiteles has managed to create a masterpiece where the figure is treated in a relief form but gives a three-dimensional effect on its spectators. Furthermore, the sculpture itself reveals the Greek Classical style of sculpture. It illustrates lively movement, freedom of expression and autonomy of mankind because it is the period when artists started to expand and go outside the formal aesthetic boundaries. They began to articulate human figures in a naturalistic manner (â€Å"Sculpture of the Greek Classical Period†). Nike Adjusting Her Sandal has clearly portrayed that form because the figure itself depicts Nike adjusting a strap of her sandal. It exemplifies freedom in expression because Praxiteles has chosen to create a subject that is exceptionally unfamiliar. He has decided to sculpt the very moment when Nike stoops down. Moreover, it gives an impression of movement within a space. On the other hand, the Discus Thrower (Diskobolos), a Roman version of the lost original Greek bronze sculpture, is created by Myron during the peak of the Classical period amidst 460-450 B. C. In the piece of art, a discus thrower is portrayed in a manner that is about to release his throw (â€Å"Discobolus†). The Discus Thrower is a round sculpture because the subject can be seen in any direction, in any angle, even from above, from below and from behind. It is also free-standing and is fully developed from all perspectives. It also characterizes a Classical style of sculpture primarily because of its subject and the manner that it is rendered. It represents a perfect athletic manifestation. Moreover, it reveals the contrapusto form of sculpture. The mentioned sculpture belongs in the Classical realm because the figure is carved in a realistic manner, portraying the action prior to the throw. Myron’s approach in his piece also illustrates freedom of articulation and boastful, vigorous and convincing movement. The thrower’s muscles and concentrated expression make a strong impression (â€Å"Marble Statue: Discus Thrower†) and lively effect on the spectator. Furthermore, the Discus Thrower is a powerful representation of the Greek sense of harmony and balance (Petronius). Myron divulges mastery of style. On the contrary, there are controversies with regards to the pose of the thrower. Consequently, it is said to delineate an unnatural pose to a human and is considered as an inefficient way to throw the discus. However, the inefficient posture is defended and considered to be because of the ancient Olympic sportsmen’s set of rotation of three quarters prior to the throw. The two sculptures namely Nike Adjusting Her Sandal and Discus Thrower are the same in style because both of them portray Classical sculpture. On the contrary, they are very much different because the two artists, Praxiteles and Myron, render their subjects differently which can be justified into several reasons. First, the types of sculpture that the two objects are presented. Nike Adjusting Her Sandal is a relief sculpture. In contrast, Discus Thrower is a round one. Second, their manifestations are not both natural, which means that the artists have not been loyal and devoted to nature. Nike Adjusting Her Sandal is rendered without a head. The only natural treatment with it is its intricate drapery. On the other hand, the Discus Thrower’s pose is considered to be unnatural. The natural element on it concentrates on the rendition of human figure—its physical features and characteristics. Nike Adjusting Her Sandal and Discus Thrower are primarily different because the former is created by a Greek and the latter is crafted by a Roman even though it is patterned from the original Greek sculpture. Moreover, the distinctions between them lie on their physical depictions even though they both demonstrate similar style. The Greek and Roman sculptures are powerful and strong illustrations of advanced artistic development of the period and of the continent. Nike Adjusting Her Sandal and Discus Thrower reveal the Classical style of sculpture and the two types of sculpture namely relief and round, during those times. Their respective artists present mastery in skills and styles. Praxiteles divulges his mastery in intricate and elaborate drapery. On the contrary, Myron expresses it on the contrapusto form of the figures. Works Cited â€Å"Discobolus. † 2009. Absolute Astronomy. 08 April 2009. http://www. absoluteastronomy. com/topics/Discobolus Hope, Kenneth. â€Å"Nike Adjusting Her Sandal, Temple of Athena Nike, Acropolis.16 May 2007. What Do I Know? 08 April 2009. http://idliketocallyourattentionto. blogspot. com/2007/05/nike-adjusting-her-sandal-temple-of. html â€Å"Marble Statue: Discus Thrower. † 2009. Alibaba. com. 08 April 2009. http://www. alibaba. com/product-gs/204358242/Marble_statue_Discus_Thrower_. html Petronius, Satyricon. n. d. Diskobolos. 08 April 2009. http://penelope. uchicago. edu/~grout/encyclopaedia_romana/miscellanea/museums/discobolus. html Scott, Zack â€Å"The Nike. † 4 December 1996. Visual Arts 11. 08 April 2009. http://orpheus. ucsd. edu/va11/nike. html.

What Do Ethics Have To Do With Research?

What Do Ethics Have To Do With Research? Ethical behavior is defined as a set if moral principles, rules or standards governing a person or profession. Most importantly, principles of ethical conduct includes that the researcher should do no harm, that privacy of and anonymity of participants must be protected, that confidentiality of information must be maintained, that informed consent of participants needs to be obtained including assurance that participation is voluntary, with the chance to withdraw from the proposed research, that inappropriate behavior must be avoided, and that, data must be interpreted honestly without distortion. Lastly, the extent to which participants are to share in data ownership and any benefits from the research must be considered. Although the principles seem straightforward, a series of example were provided that exemplified the difficulty in adhering to the principles, often because situations may have a complex array of conflicting interests. The report presents and identifies range of ethical issues on possible divergence that researchers have to deal with when undertaking or participating in research. Following on, ethical considerations in quantitative and qualitative research the investigator must scrutinize; among others are relevant examples of cases that revolve around unethical issues and the penalty of violation. The role of IRB was discussed, which precedes discussion on how ethical issues in research can be solved the conclusions and final remarks. Chapter 1 Introduction What do ethics have to do with research? Ethical code or moralities are expression of how we should behave as individuals and as a society. They are moral judgments that can be applied to particular situations to help us make decisions and guide our behaviors. Without doubt, they are linked to cultural values at a precise time in our history and are subject to change as attitudes and values evolve. What is well thought out to be insensitive today can be normative, just a half century ago. In doing research there may be a conflict between the speedy conduct of a study and the trouble of doing what is deferential to humans or even animals. While, researchers are focused on knowledge expansion and on the methodology of their projects like personnel and equipment, statistical analysis, selection of subject, research protocols and sample size. At the same time, as essentially accountable persons, they try as much as possible to respect the research environment, which requires attention to the suitable exercise not only of physical resources including funds, but also to animal and human subject matter. Merely whilst the research is of adequate quality to potentially contribute to knowledge can we justify involving participants and making use of other resources? Ethical considerations may help to decide whether the research should be done, and if so, how it should be pursued. Thus, it is vital to be capable, transparent, sincere, and adhere to ethical guidelines in regard to research subjects. Definition of Terms: Research Pearson: (1995-2010 prentice Hall) Research is the systematic process of collecting and analyzing information to increase our understanding of the phenomenon under study. It is the function of the researcher to contribute to the understanding of the phenomenon and to communicate that understanding to others. Ethics: Consider the problem of definition of ethical. Ethics, as a term, is commonly used to refer both to morals beliefs beliefs about what are right and wrong to do and ethical theory (justifications for moral beliefs) (Beauchamp and Bowie, 1997). Obviously, ethical issues can be raised throughout all phases of research, notably problem definition, stating research objectives/ hypotheses, literature review, choice of research design, questionnaire design, data collection procedures, data editing and cleaning, choice of statistical methods, data analysis, conclusions and recommendations, and even referencing. Writers vary widely on ethical issues in research. Often, they oppose on what is and is not morally satisfactory in social research. Debates about research ethics highlights certain tremendous cases of supposed ethical wrongdoing, although in fact the latent for unethical research is much larger. Some cases of unethical research are often associated with particular research methods, s uch as disguised observation and deception in experiments. In as much as ethics apply at every stage of the research, it is very imperative as a researcher to uphold ethics in research as this is what the industry mostly needs: Trust- Decision makers trust researchers to make provision for precise information Confidentiality and professionalism Goodwill- This is applicable to the respondent for their willingness to volunteer their personal information on their awareness, manner and deeds. This paper discusses the significance of ethics in research, considerations the researchers must scrutinize and the penalty of violation. Research must be carried out in a safe and ethical approach. The paper will look into range of ethical issues (procedural ethics, practices and cases of ethical violation) in the next session. Chapter 2 Ethical issues in research Ethics is an essential part of any research project. One may assume ethics is just another stage of research, one that is tackled with filing out a standardized set of forms submitted to an ethics committee. (e.g. IRB) may not lend itself to effectively assessing ethical issues. Ethics has become a cornerstone for conducting effective and meaningful research. As such, the ethical behavior of individual researchers is under unprecedented scrutiny (Best Kahn, 2006; Field Behrman, 2004; Trimble Fisher, 2006). In todays society, any concerns regarding ethical practices will negatively influence attitudes about science, and the abuses committed by a few are often the ones that receive widespread publicity (Mauthner, Birch, Jessop, Miller, 2003). Clearly, researchers have liabilities to their line of work, patrons, and respondent and are obliged to high ethical standards to make certain that both the purpose and the information are not brought into ill repute. As a branch of philosophy it deals with the dynamic of decision making concerning what is right and wrong. Scientific research works, as all human activities, is overseen by individual, community and social values. Research ethics engage requirements on daily work, the protection of dignity of subjects and information in the research that is being made known. In recent years ethical thoughtfulness have come to forefront, however, as a Doctoral candidate embarking on a research project, participating in research, we must cope with value systems that are very fundamental in the course of the study. The societal value, which is about the human rights, and the values about the scientific query. (Clarke, 1991) points out that the values may clash with value subjects, communities, and societies and create tensions and dilemmas. Ethics as a discipline deals with the broader value system of our society that encompasses the consensual agreement on what is right and wrong. This set of values is much broader than that which is legislatively defined as legal and illegal. These principles are the essential underpinning that helps to maintain civil and tranquil acceptance and agreement within society. The scientific community needs to address and resolve ethical problems not only because of their natural un-acceptableness to scientific research, but also to avoid the corrosive effect these problems eventually will have, if not resolved, on our society mores. We need to be deeply involved in the ethical dialogue to at least maintain, and if possible, raise the barrier of unethical behavior in science. A climate of silence with regard to these problems will undoubtedly result in lowering ethical barriers, to the determinant of our society. In this paper, the most significant ethical issues will be addressed. This stu dy will also attempt to highlight the possible divergence that researchers have to deal with when undertaking or participating in research. Ethical issues that affect research conduct Whether a researcher is a psychologist, education or anthropologist, the primary responsibilities is to help protect participants and aim should be clear: to consent ought to be obtain, protecting the participants from harm, and privacy should be ensured. Though, there is one area of responsibilities that is often less clear for both the researcher and the participant, which is intentional deception. These areas are covered in more detail below. Informed Consent: This involves the procedure by which an individual may opt whether or not to be involved in the proposed study by the investigator. The task of the researcher is to make certain that participants have a complete of the purpose and methods to be used in the study, the risk involved, and the demands placed upon them as a participants (Best Khan,2006; Jones Kottler, 2006).) The participant must also understand that he or she has the right to withdraw from the study at any time. The two forms of consent are direct and substitute. Direct consent is the most preferred because agreement is obtained directly from the person to be involved in the study. Substitute consent, or third-party consent, is given by someone other than the person to be involved in the study. Substitute consent may be obtained when it is determined that the person does not have the capacity to make the decision or is dependent on others for his or her welfare, such as children under the age of 18 or people with cognitive or emotional disabilities (Nagy, 2005a; Roberts, Geppert, Coverdale, Louie, Edenharder, 2005). Both direct and substitute consent must meet the requirements for informed consent. Harm: Psychologists must take reasonable steps to avoid harming their clients/ patients, students, supervisees, research participants, organizational clients, and others with whom they work, and to minimize harm where it is foreseeable and unavoidable. (American Psychological Association, 2002, p. 6) When psychologists become aware that research procedures have harmed a participant, they take reasonable steps to minimize the harm. (American Psychological Association, 2002, p. 12) The most basic concern in all research is that no individual is harmed by serving as a participant, as suggested above by the APA and AERA codes of ethics. In the context of research ethics, harm may be broadly defined to include extreme physical pain or death, but also involves such factors as psychological stress, personal embarrassment or humiliation, or myriad influences that may adversely affect the participants in a significant way. Certain types of investigations present potential harm to participants . Research that involves physically dangerous treatment may present real possibilities for harm if the treatment is inflicted on the participants. Unfortunately, there are examples of investigations in which ethical principles were violated in an extreme fashion (see Young, 2005). Other areas of research are specifically intended to examine the effects of psychological or emotional stress. Such research represents tremendously difficult circumstances, especially when the procedures involve actual infliction of stress. There is always the possibility that a subject may become seriously ill (e.g., have a stroke or heart attack) as a result of the stress. In addition, the possibility exists that the stress itself may be harmful to participants from a psychological standpoint. People who are institutionalized or incarcerated, such as prisoners, person with severe disabilities, or people with serious mental illness, may agree to participate in a study either because they should to be abl e to show evidence of good behavior or to gain approval of supervisors. Unfortunately, some troubling examples of ethical violations have occurred with the studies involving these individuals (Field Behrman, 2004; Moser et al., 2004). Highly vulnerable populations should not be taken advantage of in the name of science. Researchers investigating topics involving these individuals must exercise extreme care. Very young children, the elderly, or people with disabilities may be easily convinced that most activities are important, are of little harm, and should be engaged in for the benefit of society (Drew Hardman, 2007; Quadagno, 2005). Privacy: Researchers should know that this is the point at which the objective of study and the right to privacy may come into conflict. Frequently, research of this nature is aimed at obtaining information concerning attitudes, beliefs, opinion and behavior. Thus, pursuing the goals of science, while guarding against unnecessary invasion of participants privacy, present complex issues. As with other ethical thoughtfulness, privacy has become more and more valued right. Seeking privacy is an act of isolation or confidentiality removed from public view or knowledge. According to Hill (2005) identifies three imperative elements to confidentiality in research with participants. These are Public confidentiality- not identifying research participants in study reports, presentations and so forth: Social network confidentiality- not passing on information to family members, friends or other known to the participants, and lastly, third party breach of privacy- where a group or household members reveals something personal about another. (Hill, 2005, p. 75). Privacy considerations in research include both the need to have a safe, private physical location in which the research is conducted, and making sure that participants privacy through anonymity and confidentiality. For example, both these privacy aspects are high lightened in a UK study with lesbian and gay participations that were vulnerable, due to stigmatized identities (Valentine et al., 2001). However, this study, it is vital to have a safe research space in which participants could speak in pr ivate and liberally, and to protect their anonymity and confidentiality so that they were not identifiable. Deception: This occurs when the researcher provides misleading or withholding information from participants about the project. Deception is permissible when the benefits outweigh the costs. This happens when the investigators present their research as something other than what it is. Dishonesty should be minimized and when necessary, the degree and effects must be mitigated as much as possible. However to highlight more on this issue, deception refers to either an omission or a commission on the part of the researcher in terms of interactions with participants. An omission deception could mean that investigator does not fully inform participants about important aspect of the study. Other information or part of it is usually withheld. Commission is a situation in which the researcher lets out false information about the investigation, either to some extent or entirely. More so, the participants may not be aware of the ongoing study, but only to be informed about a section of it. Secondly, they are aware of their involvement in the study, which is out of the ordinary, giving them misleading information regarding the proposed study or activity. Apparently, in this situation the researcher is misrepresenting the study. Regardless of the precise nature of deception, it has become a very prominent issue for investigators concerned with the ethics of conducting research.As we move through the first decade of the 21st century, deception is receiving widespread attention in educational and social science research with increasing concerns regarding its use on the Internet (Keller Lee, 2003; Lichtenberg, Heresco-Levy, Nitzan, 2004; Mishara Weisstub, 2005; Nagy, 2005c; Pittenger, 2003). The next chapter will discuss ethic al considerations in the context of quantitative and qualitative research, how the rationale is to inform researchers as to the ethical issues that possibly will be specific to a given research approach. Ethical considerations in Quantitative and Qualitative research Conceptually, the ethical considerations for both quantitative and qualitative research are the same safety and protection of human rights These are mainly achieved by using the process of informed consent The utilization of informed consent is problematic in quantitative research, but practically impossible in qualitative methodologies in which the direction that the research takes is largely unknown (Ramos 1989) Munhall (1988) argues that informed consent can be achieved in qualitative research by re-negotiation when in expected events occur, but one can argue in turn that this places greater responsibility on the researchers, as well as requiring them to possess a high level of skill, especially in negotiation. Ethics and quantitative research This involves studies of which data that are analyzed are in form of numbers. In this kind of approach, behaviors are counted, accurate answers or miscalculations are counted, and other kinds of measures are documented in terms of quantity. This type of research involves experimental and non experimental research. Ethical issues in experimental research focus on individual protection that receives an intervention. For example, an intervention may involve training participants in group communication where a great deal of self disclosure is required. This is a technique where people are instigated to talk about their feelings, attitudes, and experiences, of which this may be quite personal. In addition to the problems related to participants who receive an experimental treatment, there are also difficult ethical issues involving those who are in a placebo or control group. Such would be the case where one group of students in a high school receives a newly developed science program (ex perimental treatment) that appears to be very effective, and a second group receives the science program that was used for many years with limited effectiveness (control group). One ethical perspective is that the researcher has the responsibility to provide the new treatment to all participants. However, some researchers may have a very different view. This opposing perspective is often called the natural state argument. This argument contends that the untreated participants are not being denied a benefit they already have; they are merely being left in their natural state. In the example above, the high school students in the control group continued to receive the science program that had been used in the school for many years. Clearly, neither of the above positions is acceptable for all research (Field Behrman, 2004; Gross, 2005; Roberts et al., 2005). Ethical issues also exist in conducting no experimental research where an investigator does not impose or manipulate conditions. Although ethics in no experimental designs (e.g., survey research) are often less complex or harmful than experimental studies, it is important for investigators to be aware of basic principles for protecting the participants, including full disclosure and consent. For example, in survey research, each respondent should be fully informed as to the purpose of the study, participant demographics (e.g., teachers, college students, and the general public), confidentiality of responses, how the results are intended to be used, and who will have access to the data. Bacon and Olsen (2005) also indicate that survey researchers have the ethical responsibility of not wasting a respondents time and to only collect data that has utility (real use). Schenk and Williamson (2005), in discussing the ethical responsibilities involved in conducting no experimental research on children, suggest if the information gathering activity will not directly benefit the children involved or their community, do not proceed (p. 17). Ethics and qualitative research This kind of approach involves recorded data in narrative descriptions, not numbers. A researcher makes use of qualitative methods to observe and describe conditions rather than control them. An essential ethical principle for qualitative researchers is this: Do not interfere with the natural setting under the study. More to the point is the fact that participant and non participant observations are vital components of qualitative research and are used extensively in the fields of education, sociology and anthropology. However, each presents unique ethical issues in regards to consent, privacy and deception (Brinkmann Kvale, 2005; Haverkamp, 2005). Informed consent is necessary but can be problematic when relying on observations in a qualitative research study. Although potential harm from treatment is not generally a threat, there are other ethical concerns. Clearly, there is a substantial threat to privacy. A revelation of observed conversations and behaviors could cause harm to p articipants in their families, communities, or place of employment. In addition, the actual research participants, who have given consent, may not be the only people observed. In natural settings, people move in and out of interactions and settings for many reasons (Creswell, 2005; Denzin Lincoln, 2005). To conclude, from the discussion quantitative and qualitative methods are dissimilar; one approach is not superior to the other, both have recognized strengths and weaknesses and are used preferably in combination. Recognizing the tension between researchers about quantitative and qualitative research, and attempting to comprehend it, may serve to create relevant and distinctive modes of enquiries. Cases that revolves around unethical issues As more and more organizations, industries realize the importance of ethics in research; they take initiatives to apply them at every stage of their investigation. Some examples of cases are been looked into below: Case 1: Two infamous studies of obedience to authority The ethical principle of beneficence refers to the Hippocratic be of benefit, do not harm. Beauchamp and Childress, puts forward that the principle of beneficence includes the professional mandate to do effective and significant research so as to better serve and promote the welfare of our constituents. According to the studies Milgrams (1963) electric shock experiments and Haney, Banks, and Zimbardos (1973) prison studies were perceived as villainous, and to further investigate the issues, the experiment conduction was not in accordance with the principles as expected, and more to the point is the fact that, provision for precise intention was not known by the participants. The complex ethical issues raised in this studies relates to the potential harm that was incurred by partakers. Ford and Reutter, (1990) points out that beneficence relates to the benefit of the study, while non malificence relates to the potential risk of participation. Non malificence requires a high level of s ensitivity from the researcher about what constitutes harm. While Burns and Grove (2001) discomfort and harm can be physiological, emotional, social and economic in nature. As a researcher you do not want to do anything that would cause physical or emotional harm to your subjects this could be something as uncomplicated as being cautious how responsive or tricky questions are worded during the experimentation. As stated in the studies, there was no consideration of all possible consequences of test and or balance of the risk with proportionate benefit. Conversely, to justify these benefits there is need for a precise safeguard and guidelines to protect the interest of the subject involved in the experiment conduction. Case 2: A covert study of unofficial rewards Researchers involved in research have to consider many ethical problems relating to the issues of informed consent. In addition, they must ascertain that the participants have comprehended fully their right to withdraw at any time. According to the study, Daltons (1959), one of the key ethical issues is the concerns of lack of informed consent, as participants were in no position to be able to judge whether or not to become involved in the research, as they were only vaguely aware of the nature of researchers interest. Consent, can however, be a major ethical issue for researchers, they need to provide full explanation at the end of their data collection, even if they cant disclose to the participants, the true research objectives. Although the strategy of the researcher was to help protect their anonymity. Apparently, the respondent had volunteer to give out there personal information since they trusted the researcher in other words he should protect their dignity and privacy as wel l. Researchers are expected to obtain informed consent from all those who are directly involved in research or in the vicinity of research. This principle adheres to a larger issue of respect to the participants so that they are not coerced into participation and have access to relevant information prior to the consent. Case 3: Studying health-seeking behavior When embarking on a research, one should be sure that they are not taking advantage of easy to access of individuals. Sound ethical suggests that it is the duty of researchers to preserve, protect privacy, dignity, well being and freedom of the participants. Meaning to say potential participants are entitled to know the purpose of and nature of the proposed research so as to choose whether or not to be involved. According to the case, a team of social scientist are concerned about the improvement of womens health, of which they wants to learn why women do not return to hospital for the results of Papanicolaou (Pap) tests. The aim of the research is to find out how to improve services to these women. As pointed out in the case, social scientists were granted permission to conduct their investigation, and were also provided with records of patience in the hospital with names and addresses so as to enable them visit the patients in their homes. The ethical issues been violated, is the c oncerns of lack of informed voluntary consent, invasion of privacy and confidentiality. This principle adheres to a larger issue of respect to the respondents assuring that confidentiality of information shared and anonymity wont be revealed. The subjects were to be informed of the proposed research involving them; thereby they can express their views and opinion, knowing that the information is going to be utilized in a confidential manner. It is not justifiable to grant permission to the investigator to use the records of the potential patients without their consent as a matter of fact I will say confidentiality was breached in this situation, of which it wasnt inappropriate that the they paid the patients visit at their residence without their permission.(Adapted from material developed by the UNDP/ UNFPA/WHO/World Bank Special Programme of Research, Development and Research Training in Human Reproduction, Bangkok Thailand, 2004.) Case 4: Invasion of privacy in visual research Whether a researcher is a psychologist, educator, or anthropologist, the primary responsibilities to participants are clear: obtain consent, protect from harm, and ensure privacy. However, there is one area of responsibility that is often less clear for both the researcher and the participants: intentional deception. They may have a combination of these and other characteristics that render them unable to exercise free will and make decisions. For such individuals, the question then becomes one of who can give consent on their behalf and what should be considered in the process. There is a need to constantly be vigilant in these situations. Gall 1996, states that all researchers have good intentions, but if they are not careful, their studies can place individuals in situation that involves risk. The issue in the case revolves around anonymity and confidentially of which this is potentially more problematic due to the recognizability of what is involved in the proposed research. Part icipant feel positively about been involved in any test or experiment, it is because of the fact that it will serve as a useful purpose. Some actually enjoy been the subject and are quick at giving their opinion, while others strongly resent or even mistrust aim of the research. This is as a result of the fact that most participant fear if sophisticated techniques to probe their deepest feeling and utilizing this knowledge might be used against them. In as much as legal issue is more complex, specifically the one pertaining to copyright ownership, researchers are supposed to take measures to protect dignity and privacy for their employment not to be in jeopardy. Researcher should carefully weigh the gains achieved against the cost in human dignity. There should be a provision of full and accurate explanation to participants at the conclusion of study, including counseling, if appropriate. An example is when a researcher pretends to be who they are not in order to carry out their intention. On the other hand, this method can result into a severe invasion of privacy and the researchers obtain information they would prob ably never have known. Case 5: An example of an ethical fieldwork dilemma Robbins and Trabichet (2009) defined a dilemma as a situation where one has to choose between two options but does not know which side to take because both seem legitimate (p.52). Complexity and uncertainty are other distinguishing characteristics of an ethical dilemma, Ethical dilemmas are dilemmas because the right course of action is not always clearly visible (Liddell, Cooper, Healy, Stewart., 2010, p14). Kitchener (1984) described an ethical dilemma as a situation where there are good, but contradictory ethical reasons to take conflicting and incompatible courses of actions (p. 43). In the case of Holliday (1995: 17-18) the issues of ethical dilemma faced was that the participant was technically coerced in committing industrial espionage. This involves such unethical and or illegal behavior so as to help disclose operational secrets or even production formulas. This is not intentional but due to the crisis pressuring the company owner, he was looking for a means of helping his business succeed. Each companys culture is different, but some stress profits and results above all else. In the ongoing situation within the company setting, the company owner has turned a blind eye to ethical breaches since the participant has no choice other than to execute the proposed intent offered, giving the firms mentality of the end justifies the means. Conclusively for the cases, ethical issues, conflicting values and ambiguity in making of decision, are persistently emerging from literature review on research. Due to lack of simplicity in ethical standards researchers must endeavor to develop an awareness of this issues and an effectual framework to deal with these problem involving human rights. This is very obligatory in order to come into terms with the issues of the researchers value relative to the rights of individual versus the interest society. As long as there are professional codes, laws, regulations, and ethics committees can make provisions for guidance but the final determinant of how research is conducted, rest with the researchers value system and moral code. Chapter 3 Discussion on how ethical issues in research can be solved As researchers or students, you are bounded by the code of conducts and ethical standards imposed by college or university. In as much as there is an establishment with Institutional Review boards (IRBs), their job is to make certain that, research involving human subjects must be reviewed, approved and monitored. This is a design made for critical oversight. As pointed out by Bi