Sport Management

Chapter 1- The Special Nature of Sport marketing -Introduction * It is well cognize that athletic contest is a multi-billion dollar industry * Industry- business concern sectors that argon somehow relate/a market in which similar or tight related products are change to buyers. * Beijing- hosted prodigious games were most valuable in history. * 1984 LA Olympic Games- first profitable Olympic games b/c it had already hosted Olympics, used facilities and advertising * distinction between marketing of protuberance and marketing by dint of gambling * Marketing of magnetic declination- childs play organizations trying to sell their goods * Marketing by gas- using sport as a marketing tool to sell goods/ go * Difference between marketing and selling * Marketing- totally most the needs of the consumer * Selling- all about the needs of the seller * Factors Influencing the produce of th e Sport Industry * Increase in the human serve of new activities * Increase in mass media picture of sport * Growth of ice hockey (girls & women play more+ move to south and west) * change magnitude value of professional sports franchises * Increased interest in sport for women (WNBA, Womens domain loving cup Soccer, pro VB, etc.

) * Sport as mainstream entertainment * Increase in number & suit of sport magazines * Increase in sport for diverse populations (Para Olympics, man games, Special Olympics, etc.) * Inc rease in sponsorship by corporate the States! * Increases in sport technology (video games, technology at stadium, etc.) * Marketing Concept * Finding consumers wants and needs and trying to satisfy them; trustworthy marketing begins and ends with the customer in mind * Involves goods, services, and ideas * Sport Marketing- any activities are designed to meet the wants and needs of sport consumers through an replace process * Sport consumers are involved in sport through playing, officiating,...If you want to get a skilful essay, order it on our website: OrderCustomPaper.com

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