Oceanpark

Executive Summary: OceanPark, a Hong Kong based piece of melody lay, is liner competition from Disney land. OceanPark destinys to undertake $5.5 B project to expatiate trading operations and amplification revenues. In 2004, 21.8 M bulk visited Hong Kong, contributing 91.85 B or 2.9% of the GDP. more than 50% visitors are from Mainland China. New theme parking lot fracturement in China may trespass number of visitors from China. Based on $140 add up fine cost and projected numbers of visitors, OceanPark can non stick enough money for 12 years to endure relate of $550M. OceanPark should abandon this project and undertake several subtle projects to ascension existing facilities and create a niche mart much(prenominal) as Animal Park, Water Park etc that differentiates OceanPark from Disney land. Unique aspects of OceanPark: & tush;Mainland China and Hong Kong people have an emotional connect with OceanPark. more than than 50% visitors are from China • Unlike about countries much(prenominal) as China, Hong Kong had few natural scenic endowments and therefore had to train its own attractions. •Sales force need to growing traffic via promotional and partnership schemes with tour operators, Hotels etc. grapple budget to China media and advertisement channels.

•Need to firmly concentrate on the landscape which is a real differentiator from the Disney •Promote animal park and water park to differentiate from Disney •Increase value proposition to customers and go forward more value for Money •Improve customer utility and experi ence at OceanPark Calculations: YearVisi! tors (MM)Avg TicketRevenues (MM)Operating Income (MM) entertain (MM)Income before measure (MM) 200520064.38140613213275-62 200620073.4147499173275-102 200720084.2154648225275-50 2008200951628092812756 200920105.5170935324550-226 201020115.81781035359550-191 201120126.11871143397550-153 201220136.21971220423550-127 201320146.32071302452550-98 2014...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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