Balance Of Social Responsibility With Goal Of Maximizing Shareholder Wealth

The current business environment is characterized by a grand level of competitive rivalry and therefore businesses put up to continuously reengineer their internal business processes in to build and bear on a competitive advantage . Business process reengineering enables an shaping to align its plaza competencies to the outside(a) environment . This alignment is the critical conquest factor in any organization because organizational magnetic core competencies will not be effective unless they are conform to the international environment . The most important stakeholder conclave in the external environment consists of the customers and therefore the organizational core competencies accept to be aligned in such a instruction that they maximize the level of customer satisfaction . It is in this cipher of that the issu e of corporate social responsibility becomes relevant . This is in particular relevant in the case of Johnson and Johnson .

Johnson Johnson is the market leader in health care products and the management is maximizing shareholder wealthiness through conducting programs in the areas of corporate social responsibilityJohnson Johnson is a big multinational corporation and therefore its operations are neglect globally . In different countries of the world the company periodically launches programs aimed at raising awareness in health link up issues . By conducting these programs , the company builds positive relations wi th the local political science . As mention! ed before customers comprise the most important stakeholder host for any organization . The second most important external stakeholder is the government . The importance of the government as a stakeholder goes up in the case of international business . This is because the management...If you want to catch a full essay, order it on our website: OrderCustomPaper.com

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