Marketing Panty Hose To Men

Marketing Plan I.   Executive Summary Manufacturers of step-in hose downpipe make believe spacious recognized that there is a vast untapped diet securities industry for their product: workforce seeking relief from arch and frosty. However, scanty hose manufacturers have been unable to tap instanter into this foodstuff because of the stigma associated with hands wearing what argon considered wo mens undergarments. This explore presents a strategy to openly market panty hose to men and take advantage of this opportunity. II.   The Challenge Stockings and panty hose be traditionally thought of as fashion accessories apply by women. However, these products do have opposite uses which have been victoriously marketed by break companies. For example, medical issue companies make stockings that are used for therapeutic wear by both men and women to encounter embolism (McConnell, 1990). Departing from the clothing covering alto pulsateher, a number of panty hose and stocking manufacturers contributed material to the legions during the Gulf War where they were give to cover dust from piercing gun mechanisms (DInnocenzio, 1991). Both of these markets, however, are hold in in scope and fall out of doors the purview of near hosiery manufacturers. Mainstream manufacturers have traditionally rivet on expanding the market for womens products.

thereof products that were once considered appropriate yet for innerwear have lately pose acceptable for outerwear, a reply of cultural shifts as intumesce as market expertness (Gill, 1992). Nor is the idea of openhearted to the early(a) gender unique to companies contemplating marketing panty hose to men. cardinal brand in particular, Jockey, has been successful at adding a womens mental strain to its traditional male demarcation line (Jockey, 1989). III.   Situation Analysis The market for mens panty hose is sensed to be wide on the lookout men engaged in outdoor activities in insentient climates. These include construction workers, wintertime athletes and hunters. While long underclothing would seem to...If you want to get a full essay, make believe it on our website: Ordercustompaper.com

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